Yoimiya, like the rest of her family, is loved by the people of Inazuma City for the fireworks she creates. She is also loved by children due to her friendly hands-on approach with them, as she wishes to keep them happy so they don’t have to deal with the harsh realities of Inazuma for the time being. Having very few worries of her own, she can also read peoples’ hearts and can tell whether or not they’re hiding something deep down.
Like her father, Yoimiya is devoted to the family business, stating that her customers’ happiness is the first priority above all else. This service has amassed a massive and loyal customer base who are willing to help her out on any problems she has. She is somewhat of a fast speaker, and despite being the primary provider of fireworks, is also known to be quite reckless and unprepared, having been scolded by the city’s fire brigade numerous times and noted by Amenoma Tougo to always make last-minute preparations.
Like many other Vision bearers, Yoimiya enjoys her Pyro Vision, as it helps her out with the business and she couldn’t imagine a life without one. While not supportive of the Vision Hunt Decree, she still worships Ei.
Craftsmen seeking perfection are often rigorous and self-disciplined, but Yoimiya is an exception, acting freely and taking unscheduled breaks.
Sometimes, she even has to work late into the night when she misses her daytime work due to chatting for too long. But when the sun begins to rise, she will climb up to the heights to see the sunrise with a sense of accomplishment at having finished her work in her heart. Looking out at the hazy amber-gold clouds, Yoimiya often gains new inspiration, imagining all manners of new fireworks in her mind, even as sleep draws near…
Her neighbors have often found her sleeping in places like eaves, tree branches, and stopped waterwheels. Sometimes, she even falls down, before blearily watching her sweet dreams and golden stars fade away into the distance. Fortunately, she has never been seriously injured in such incidents, but she has gotten a number of scrapes and cuts, and it was on that account that she learned how to deal with wounds.
At some other times, Yoimiya will sleep until midnight, settling all matters with gusto before heading out for a stroll. Perhaps it may turn out to be an impromptu adventure, or perhaps a test of courage. If a friend is interested, she might call upon them. If she wishes to be alone, she will travel in solitude.
Living as she pleases gives Yoimiya a sense of freedom. As for others, they may encounter her at any time at all. She enjoys this freedom, often saying that it has made her life very interesting indeed. Of course, she will restrain herself on the eve of celebrations. Mistakes shall not be made during these all-important performances — her “official business.”
Apart from selling fireworks, Naganohara Fireworks also sells various intricate knickknacks. This can be said to be Yoimiya’s second career.
All manner of trinkets adorn the shelves, with some of them being exotic imports from Beidou that were modified and made into highly distinctive handicrafts, and others being practice works created during bursts of Yoimiya’s explosive inspiration.
From the Scatterbloom Marbles that will blossom when they knock against each other, Leaping Tops that chirp like birds as they spin, the Neon Dragonfly that changes hue as it ascends into the air, and the somewhat-failed Onikabuto Chariot… All these toys are inspired by the little games that the common people play.
They are not only popular among the children, but are much-loved by adults as well. Even Arataki Itto, the head of the Arataki Gang, comes over to buy her specially-made knickknacks, which he then brings to go challenge the one he has declared his nemesis.
Yoimiya’s knickknacks are not just toys. With some thought, they can be very useful in one’s daily life. The most classic example of this is the Katydid Coil, which is a ring that can contain a variety of flammables and spices. When ignited and hung up in the summer, it can be used to repel mosquitoes.
Many people have come to ask Yoimiya for help on account of her excellent craftsmanship. And though she protests, saying, “Hey now, this is a fireworks shop, not an everything shop. Even I can’t possibly do it all,” she will still try her best to help, even if her earnings for the whole day are only enough to buy a few snacks. She’ll enjoy the whole thing, too — everyone in Hanamizaka is her friend, after all.
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